Prioritization of Task Made Simple

When you start your workday and look at your to-do list, what thoughts run through your mind? Is it close to something like, “How am I going to get ALL of this done?”

Productivity depends on effective task management. It lies in how you manage your time, energy, and focus. The first step in task management is planning and prioritizing your tasks. This is what’s usually lacking in people who do task management wrong.

When you don’t plan and prioritize your tasks properly, you’ll most likely feel any or a combination of the following:

  • You think that all your tasks are important and urgent
  • You wish there were more hours in a day
  • You have so much to do but don’t know where to start
  • Your to-do list just keeps on growing no matter how many tasks you tick off
  • You don’t know where your time went after a long day

The uncertainty of where you put your time, energy, and focus on brings in feelings of overwhelm, discontent, and loads of stress. These can be avoided if you plan and prioritize your tasks effectively. The imperative word is “effectively”. And how would you plan and prioritize effectively you might ask? Meet the Eisenhower Matrix.

If the name rings a bell, it’s because the Eisenhower Matrix was named after the 34th president of the United States, Dwight D. Eisenhower. Before his presidency, Eisenhower served as a general in the US Army.

The Eisenhower Matrix became an invaluable tool for decision-making, time management, and project planning. It’s also called the Important-Urgent Matrix, Time Management Matrix, or the Eisenhower Box.

Why You Should Prioritize Your Tasks

  • Increase Efficiency
  • Improve Productivity
  • Overcome Procrastination to Reduce Stress
  • Better Task and Time Management with the Eisenhower Matrix

“I am not a product of my circumstances. I am a product of my decisions.” Today, I encourage you to take control of how your day will go. Stop spending too much time on what’s urgent and start focusing on what’s important. Take courage in saying “no” to time wasters and distractions, and shout a resounding “YES!” to tasks that empower you and help you grow. You need to be clear on what your highest priorities are and use the Eisenhower matrix as your compass towards achievement and success.

Paper Submitted @ ATAGTR2020

Thank you Agile Testing Alliance for sharing this. Happy to be part of #ATAGTR2020. Waiting to be part of the event.

“A Learning Curve is essential to growth.”

#Agile #customerexperience #communitydriven #customersatisfaction #leadership #givingbacktothecommunity

Best Career Advice on Where You Should Go to Work By Sir Warren Buffett

People ask me where they should go to work, and I always tell them to go to work for whom they admire the most. It’s crazy to take little in-between jobs just because they look good on your résumé. That’s like saving sex for old age. Do what you love and work for whom you admire the most, and you’ve given yourself the best chance in life you can.

From the book The Snowball: Warren Buffett and the Business of Life

Forget the advice about climbing the elusive corporate ladder to build the perfect résumé that will land that coveted job at that dream company. No, the real key to success isn’t crafting the perfect background “on paper” — it’s finding someone for whom to work who holds the power to propel your career forward, faster than you would do on your own.

Plain and simple, the best job shouldn’t be the job that pays the most, but the one whose boss you admire the most. Another reason why Buffett likes to quote Isaac Newton, who stated, “If I have seen further than others, it is by standing on the shoulders of giants.”

By neglecting this career lesson, Buffett says, you’re not giving yourself the best chance you can to succeed in life. And the reality may be, that “admirable” person could be someone in a leadership role at your company right now.

A leader worthy of admiration

The person you will eventually admire the most will undoubtedly be a leader to whom you’re willing to give your best effort.

There is a trade-off here: This is a leader who will set you up for long-term success, allow you to fail-forward, and give your work purpose and meaning. In return, there’s employee loyalty, commitment, and intrinsic motivation — matters of the heart that give companies true competitive advantage.

In turn, being mentored and guided by such leaders will catapult you to career success. It speaks volumes to how far and fast a career can advance when you’re under the leadership of someone who cares about you and your career development.

Admirable leaders, plainly stated, are labeled as such because they truly care about individual contributors on a human level. They are sincerely interested in getting to know them — their interests, concerns, dreams, strengths, gifts, and goals.

And in the end, as Warren Buffett has attested, they will make those around them better and more successful.

Do I need a new website?


Sometimes, it’s hard to know whether you actually need a new website. It can be tempting to consider a brand new website project when you’re tired of looking at your current website, but it isn’t always necessary. More often than not, you can actually improve what you already have and still see some really great results.

This list should serve as a guide to help you reach a decision. If some members of your team are all for a new website but some are uncertain, spend some time discussing the following questions together before you start calling web design agencies.

I hope this guide is useful if you are trying to decide if you need a new website in 2020.

1. Is your website a good representation of your business?

2. Is there a major piece of functionality missing?

3. What is your website’s carbon footprint?

4. How well do you know your user journeys?

5. Do you know why your site isn’t converting leads?

6. Does your website meet accessibility standards?

7. How long has it been since your site was built?

8. Are your team happy with the current CMS?

9. What is your budget?

Summary :

It’s important to ask yourself above questions. For most organizations, a website will be one of your most important investments. Given that we spend more and more time online, many of your customers will have their first interaction with you online. It is crucial that you feel confident about how your website performs.

But at the same time, you shouldn’t feel pressured to redesign your website from scratch because of one or two hiccups.

There will come a time when your website needs a total refresh, but make sure that this comes at the right time. Your business, and your team, will thank you!

How long does your content last?


In a world that we live in where there are millions of messages, posts, visuals, videos and more that we are exposed to it’s definitely getting to be a more challenging task for the digitalmarketing.

It’s about this first impact that’s most important.

Below are some keypoints :

  • Be Original
  • Timing plays a role
  • Understand the relevance of long and short format
  • The power of video and visuals
  • Most people can understand
  • Having your own style
  • Most importantly don’t have a planned approach when you write and let it be just expressions
  • No content fits all platforms
  • At least try and get one platform to work for you well.


Projects work better with empathy

Empathy is one of the most important characteristics to develop as a project manager. The more in tune you are with the needs of your team and your client, and the more effort you put into understanding those needs, the greater chance the project has of being successful. But what does it mean to be empathic?

Rather than responding to problems with a silver lining in a bid to move the project forward on time, real empathy can require taking time to make changes, or simply a face-to-face chat to connect with someone who is struggling, letting them know that you understand.

Being empathic is not the least you can do – it is in fact, the most you can do. It requires a lot of effort, but can make all the difference when it comes to the outcome of your project.

For your clients

Being empathetic to your client’s needs is one of the first rules when it comes to great project management. This isn’t always as straightforward as it seems.

It is important to check in every once in a while and evaluate your relationship with your clients. Project management is a high pressure job. It can be easy to get caught up with deadlines and details and lose the connections you have with the people you are working with.

Feel their frustrations – don’t just acknowledge them

Every client is different, which means that understanding and addressing their unique frustrations is important. If a certain process doesn’t suit your client, don’t launch into an explanation of why your pre-meditated agenda works best. Sometimes, you might have to tweak your workflow or agenda to fit them.

Likewise, you should also communicate with your clients in a way that is comfortable for them. Start off by asking how the client prefers to be contacted. Do they prefer phone, email, Slack? Sending messages via a medium that they struggle to respond in can make them feel uncomfortable from the get-go.

Search for the reasons behind requests

Unexpected requests from a client can be frustrating at times, but you should never take the request at face value. Although it could seem as though that the idea was pulled from thin air, there is often a motivation behind it.

Bear in mind that there are pressures in the client’s workplace that you will never see or fully comprehend. Instead of making a quick judgement, try to get to the root of why they are making a certain request. Sometimes, it won’t mean changing anything about the project, but simply addressing a concern from the client’s team.

For your team

One of the most important aspects of project management is taking care of your internal team. You should be looking out for their best interests and should always remain approachable, should anyone want to discuss an issue with you.

Use empathy to create a fair working environment

Make sure that you understand and adapt projects around different ways of working. For example, maybe there is one person on your team who likes to work on just one or two projects at a time. Someone else on your team might find it difficult to speak with clients directly.

Be aware of these differences and step in as necessary. If you are flexible and empathic, you can create an optimum working environment for everyone on the team.

Don’t let the project become the problem

The way that you conduct projects will have an impact on the working environment your team experiences day to day.

When projects don’t go according to plan, try to refrain from using negative language – and I’m not referring to swearing here. Negative language can actually be a lot more subtle. Be cautious of sarcastic terms such as “our favourite project” creeping into everyday conversation. This can affect your team’s morale more than you may recognise.

You should be able to joke around as a team, especially when it comes to tough times, but as a project manager you need to keep track of the language your team uses on a daily basis. This will help to stop a negative mindset from developing.

After all, when the project becomes synonymous with “the problem”, your team won’t want to work on it anymore.

For your projects

I believe it is also important for project managers to have a sense of empathy for the project itself.

Can a project ever really go “to plan”?

No two projects are exactly alike. Although it is certainly possible (and advisable!) to take learnings from one project and apply them to others, you will never truly know what to expect until you get stuck in.

It can be hard when we are faced with challenges that we didn’t see coming. You can find yourself thinking that the project hasn’t gone to plan. But here’s the catch – you can never truly create a watertight plan for how a project will unfold.

It is the nature of our roles as project managers to develop a full understanding of the project – and this includes the bumps in the road that appear along the way.

Why are you working on the project in the first place?

Ask yourself why the project is important from the outset. This requires more work than simply understanding the client’s business and their customers. Take time to connect to why the project is important, what it achieves for the end users and how it will make a difference.

When challenging times come, remind yourself of the first project meeting and what you really set out to achieve. This should help to bring some clarity beyond the problem and provide context for your current struggles.

Rather than focusing on just getting the project done, remind yourself that you are working on something that will make a real difference to someone!

In summary, being empathic can be a key factor when it comes to developing closer relationships with your clients and your team. And when these relationships flourish, so will your projects.

As an exercise, try to create a list of action points that will help you to develop a more empathetic approach. This could include:

  • A weekly or fortnightly call with a client – scrap the agenda and instead focus on catching up and building rapport
  • An internal survey for your team, or a suggestion box for how to improve processes
  • Write a report for your team on how you dealt with something unexpected during a project, focussing on the positives and the learning experiences that came with it.